The popularity of OTT services continues to accelerate.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
Where did OTT streaming start?
OTT started as an internet-based alternative website to traditional broadcasting.
As content became available through portable devices,
OTT became a mainstream choice.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
Pros and cons of OTT usage
The biggest advantage of OTT is the freedom to choose what you want to watch.
Multiple OTT platforms release new shows and movies regularly.
There are also some limitations.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Growth reasons of FAST services
FAST services are quickly settling into the market.
Demand for cost-free viewing increased after COVID.
Emerging FAST platforms are gaining attention.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
We can expect streaming services to become even more diverse and accessible.